Can You Do Personalization on Shopify? (Step-by-Step Guide)

Why Offer Product Personalization on Shopify?

If you’re running a Shopify store and asking yourself, “Why offer product personalization?” — a 2023 study gives you a data-backed answer: because it makes people pay more. Published in the Journal of the Knowledge Economy, the research found that both functional customization (like size or material) and esthetic customization (like color or design) significantly increase a shopper’s willingness to pay a premium — but only if the customer feels good about the creation process.

Here’s the kicker: it’s not just what options you offer — it’s how your customers feel while building their product. The better the experience (think smooth UI, clear feedback, and helpful guidance), the more likely your customer is to shell out extra cash for their personalized item. Shopify apps that nail that experience (like Kickflip) can unlock real margin gains for merchants.

And here’s a practical insight: the effect is stronger for "esthetic" product customization than functional tweaks. Why? Because shoppers in creative categories are often buying to express identity, not just solve problems. That means if you’re selling apparel, accessories, or other lifestyle goods on Shopify, giving people the power to “make it theirs” isn’t just a nice feature — it’s a pricing strategy. Your personalization engine is your new pricing lever.

Option 1 : A simple way to add custom fields to Shopify

The following tutorial shows you a simple approach to adding custom product options in Shopify using native tools and a bit of Liquid code. It’s great for getting started quickly but it has limitations:

❌ No real-time product preview

❌ No conditional logic or advanced validation

❌ Doesn’t scale well for complex customizations

If you’re planning to offer personalized products at scale with live previews and a polished UI, you’ll want to skip to the second part of this article.

1. Go to your Shopify admin and navigate to: Online Store > Themes > Customize

2. In the editor, click the Home page dropdown (top center) and select Products > Create Template.

3. Name it something like custom-product-options and hit Create Template. You’ll now be editing a unique version of your product page, which you can assign to specific products.

4. To display custom options like text input or file upload, we’ll use Shopify’s built-in Custom Liquid block. Under the product information section, click Add block > Custom Liquid.

5. Paste in your custom field code. Here’s an example for a short text field (like a customer’s name):

<style>.custom.form__label{margin-bottom: 0.6rem}.field.custom{margin-top:0}.custom .field__input{padding-top:0.8rem}</style>  <label class="form__label custom" for="customer-name">Customer name</label><div class="field custom">    <input class="field__input" form="{{ 'product-form-' | append: section.id }}" type="text" id="customer-name" name="properties[Customer name]"></div>

1. Within the left menu, drag and drop the custom liquid block where you want it to appear on the page. Hit save.

2. From the Shopify admin, go to: Products > [Select your product]

3. Scroll down to the Theme Template section and choose your new custom-product-options template. Save your changes. This ensures only the selected product will show your custom fields.

4. Repeat this process for each input field you want to add — short text, long text, dropdowns, checkboxes, file uploads, etc. If you need help generating the Liquid code for the various input types, you can use this free Shopify field generator tool to create custom code snippets.

5. After adding your fields, click Preview in the theme editor to see how everything looks. Make adjustments if needed.

6. When a customer submits an order using these custom fields, the data gets saved under the order details. To review, go to Orders in your Shopify admin and open the relevant order. Scroll to the Additional Details section and all custom field info will be listed there.

Option 2: Use a Robust Shopify Product Personalizer App

If you’re serious about selling personalized products, using a dedicated app like Kickflip can deliver a far better experience for your customers.

With Kickflip, you get:

✅ Real-time product previews

✅ An intuitive interface for building custom options

✅ Support for unlimited variants, fonts, colors, and logic rules

✅ Seamless integration with Shopify

It’s the difference between a basic form and a fully interactive shopping experience — built to scale as your business grows. Remember — as mentioned earlier, it’s not just about adding options, it’s about delivering an experience that makes customization feel premium and worth paying for.

Let’s dive in!

Creating a product configurator and adding an image

1. Start your Kickflip free trial and log in to the Kickflip admin.

2. Click "+ Product"

3. Click on the blue + button. Under input type, click "None". Under display type, click "Image". Then hit “Create”.

4. Within the right menu, click on “untitled answer”, under View 1, click on "browse" and upload your product image. Then click Done. Your image is now displayed in your customizer.

Adding a text field

1. Click the blue + button. Under input type, click "Text input" and under display type, click "Text". Then hit “Create”.

2. Your text now appears over your product image. You can modify the font size and move it in the desired position.

3. You can also align your text to the left, center or to the right.

4. If you now click on "Your text" field and type something like "Test!!!", your text is displayed on the product.

Adding some font choices

1. Open your Text question by clicking on "Untitled Text" in the left menu.

2. In the right panel, click "Font question +"

3. Click on Untitled answer, then upload your own font or select a Google font. Click “Done”.

4. Repeat this process to add more fonts.

5. Your customer can now pick their preferred font!

Adding a color picker to let customers select any color they like 

1. Open your Text question by clicking on "Untitled Text" in the left menu.

2. In the right panel, click "Color question +"

3. In the right panel, under “Input type”, click "Thumbnail", then select “Color picker”.

4. And just like that, we've added a color picker!

Letting your customers upload an image

1. Click the blue + button. Under input type, click "File upload" and under display type, click "Logo". Then hit “Create”.

2. Move and resize your logo to the correct position on your product... and we’re done!

Adding the product configurator to your Shopify store.

1. Hit the “Publish” button.

2. Click on the “Pricing” tab.

3. Under “Base price” enter your product’s base price. You can also add extra prices on any option under “Additional pricing”.

4. Click on the “Connect” tab and next to your Shopify store URL, hit “Connect”.

5. A product containing your configurator has now been added to your Shopify store.

6. To display your product in your Shopify online store, open the Shopify product page containing your customizer. Under “Status”, select “Active” and under “Publishing”, click on “Manage” and select “Online Store”.

7. A summary of the order details will appear in your Shopify order details and will also be saved in your Kickflip account.

Conclusion

​​Whether you’re just starting out or scaling fast, delivering a tailored experience shouldn’t slow you down.

With Kickflip, you can go from simple personalization to building the most advanced product customizers — complete with logic, conditional flows, dynamic pricing and inventory management — all without writing a single line of code. And most importantly, you’ll be giving your customers the premium experience they’re craving.

Ready to see it in action?

Try Kickflip free to launch your first personalized product in days not months.

FAQs

Can I charge extra for customization?

Absolutely. Charging extra for customization is not only possible, it’s smart business. Shopify merchants using Kickflip can set dynamic pricing for customizable products, allowing them to monetize personalization options like custom fonts, design templates, and product variants.

This approach improves conversion rates and customer satisfaction by delivering a premium customer experience tailored to each buyer. Kickflip offers a live preview feature, seamless Shopify integration, and support for unlimited personalizable products and unlimited options.

With strong customer support, and ongoing new features, Kickflip helps ecommerce businesses streamline custom orders and boost sales, while marketing campaigns and social media sharing drive additional traffic. Our overall rating on the Shopify App Store reflects our commitment to customer service and effective assistance.

What’s the best product personalizer for Shopify stores?

The best product personalizer for Shopify is one that balances power and ease of use. Kickflip lets you create unlimited product options and advanced, no-code product personalization experiences with real-time previews, custom logic, dynamic pricing, and more — all designed to match your brand and convert visitors into customers. Whether you’re selling custom apparel, accessories, or furniture, Kickflip helps you stand out on Shopify and scale personalization with confidence.

Can I offer unlimited variants on my Shopify store with Kickflip?

Yes. Kickflip lets you create complex product configurations without needing to predefine every variant in Shopify. This means you can offer virtually unlimited combinations through the customizer while keeping your product catalog clean and manageable.